What would you expect when you are presented with a brand that looks and feels like a global brand? First and foremost, you won’t have the slightest inkling that it could be a local brand.
THE BRAND DEVELOPMENT
The first of an identity is the logo. The LOCCA logo is inspired by the menu of LOCCA. LOCCA serves an array of local cuisines and western favourites. Besides that, coffee and other beverages will also accompany the meal, or catch-up session, if the need be. Most local cuisine uses plenty of spices, and the star anise is chosen to represent the local dishes. On the other hand, the herb oregano in its perfect 4-leaf shape represents western food in LOCCA. The swirls in the logo represent the beverage accompanying the meals.
THE INTERIOR DESIGN
The spatial design features plenty of space between seatings and this provides a sense of comfort for all visitors even if it is a full house. Substantial use of imagery featuring the product, brand identity and culture, drives the values further into the minds of visitors. While graphical imagery may be seen as extensive, the interior design ensures there are voids on the walls, leaving it empty for individuals to ponder over coffee when the stresses of everyday lives overwhelms them.