COMMUNITY PROGRAMME
Program Summaries
This Kraftera program started in 2018 through a collaboration program between MARA & JAKOA related to mengkuang craft products in Bera District, Pahang involving the indigenous people.
This Kraftera program is an effort to dignify the handicraft industry in our country through handicraft art activities produced by local residents.
Until now, the Kraftera brand has been marketed throughout Malaysia and received many orders to be used as gifts.
The communities involved are the Orang Asli Pos Iskandar and local residents of Bera District, Pahang.
Program Objectives
To maintain the craftsman's income.
Preserving the art of craft traditions that are disappearing.
Creating products & souvenirs made with social awareness in order to provide awareness to the public.
Supporting various underprivileged groups in order to maintain income at every level.
Reduce the negative impact on the environment by making production more environmentally friendly.