SME Brand Transformer

Mobile branding and packaging gallery or "Mobile Transformer" is a SME Corp vehicle to extend information on latest offering to small and medium entrepreneurs. As an agency partner, DDEC was trusted to re-designed the new Brand Transformer and re-arrange information regarding branding and packaging in an infographic style on ensure the Brand Transformer is dynamically appealing yet informative. DDEC was also given the space to feature DDEC's design, company service offerings and promotional material in this mobile gallery.

The job requires the information to be attractive, relevant, trendy and meeting the target audience. Information need to be clear and concise in order to catch the attention of the audience. Information is extracted and organized in bite-size pieces accompanied by bright and simple graphics for easy reading. Brightly coloured interior walls made up of infographic on the needs of brand transformation.